A business strategy that combines both offline and online advertising methods can really make a difference in
the success or failure of any new business. If you've got a business, product or service that you are trying to promote in an effective and affordable way, you have probably already found out that most traditional methods of advertising are usually quite expensive. Beyond the traditional approaches there are also good ways to advertise or promote your business for free, or at least very close to free. And even if you can't find a free way to advertise your business, there are also free or very low cost ways to maximize the Internet presence you may already have established. Here is a rundown of a just a few of the many effective ways to promote your business without spending a fortune in the process:
the success or failure of any new business. If you've got a business, product or service that you are trying to promote in an effective and affordable way, you have probably already found out that most traditional methods of advertising are usually quite expensive. Beyond the traditional approaches there are also good ways to advertise or promote your business for free, or at least very close to free. And even if you can't find a free way to advertise your business, there are also free or very low cost ways to maximize the Internet presence you may already have established. Here is a rundown of a just a few of the many effective ways to promote your business without spending a fortune in the process:Partners
If you can't afford to buy advertising outright, perhaps you can find a suitable partner to share or exchange advertising costs in exchange for your goods or services.
Related Businesses
This entails finding complementary goods or services that are related to your business and are already being advertised. Here you want to create a promotion that includes your product or service in exchange for free advertising.
Exchanges
Exchange advertising is the act of promising some of your goods or services in exchange for the free advertising in places like your local newspaper.
Free Links
Here you want to scour the Internet to find other sites that could use or feature your business products or services, and then offer to provide pertinent articles in exchange for a free link to your own business's Web site.
Corporate Sponsors
Contact the companies that need or already utilize your goods or services and then make them a deal to exchange your stuff for free advertising in vehicles like the corporate newsletters of large companies
Direct Trades
Don't overlook the possibility of making someone a deal for free advertising in trade for something else of value that you can trade, like your time, a business consultation, or secondary goods and services.
Secondary Venues
New or lesser-known Web sites, companies and papers are usually always more willing and able to make trades for advertising in exchange for your services or goods.